Priority 1 Canine | Private Application
Elite family protection

A member of your family. A protector unlike any other.

Trained to protect the people you love the instant it matters, and devoted to them every moment in between. Placed by hand into a select few families each year.

Placements begin at $125,000 · Trusted by 150+ families worldwide

150+
Families worldwide trust Priority 1 with their protection
High-net-worth families & estates Executives & founders Family offices Middle Eastern royal households Professional athletes
As featured on As Seen On Shark Tank
What your investment includes

Match, don't sell.

Every Priority 1 placement is structured, private, and led by Wade Morrell from first contact to final delivery. We do not let clients select dogs from a catalog. We match a specific dog to a specific household.

1

Private Consultation

A direct conversation with Wade. Lifestyle, environment, and security profile are mapped before any dog is discussed.

2

Client Assessment

Confirmation of fit, expectations, and household readiness.

3

Match Selection

A specific dog is chosen from current candidates based on temperament, environment, and family composition. If no dog meets the standard, we wait.

4

White-Glove Placement

Wade personally delivers the dog and remains on-site through the household transition.

5

Lifetime Support

Ongoing performance maintenance, annual revisits, and direct access to the Morrells for the life of the dog.

Why placements begin at $125,000

Only the finest are placed. Every dog must qualify first.

Every Priority 1 canine must qualify within our process before it is ever made available for sale. Pedigree gets a dog considered. Our assessment determines whether it qualifies. The result is a canine ready to protect your family wherever life takes them, for years, not just at the time of sale.

World-class sourcing

Purpose-bred bloodlines from proven working stock. Only dogs with the temperament and drive to meet our standard enter the program.

Health & stability

Every canine is health screened before placement and selected to perform at a high level for years, not just on delivery day.

Finished in real homes

Every dog is proven around children, visitors, noise, movement, and unpredictability, and is made available for sale only once it qualifies. A dog earns placement when it meets the standard, not when the calendar says so.

Built on military standards

Built by a U.S. Marine Corps veteran and shaped by 20 years of military and law enforcement training methodology. Trained on the same operational principles as professional working canines.

Current candidates

A select few, ready for placement.

Each has completed qualification: fully trained, hand-selected, and awaiting the right household. Final matches are made by Wade, never chosen from a catalog. When they're placed, they're gone.

Available
Cain
Doberman$125,000
Available
Carro
German Shepherd$150,000
Available
Bentley
Dutch Shepherd$150,000
Why families choose Priority 1

Protection that never clocks out. Devotion that never switches off.

A Priority 1 canine serves two roles at once: a guardian capable of decisive response, and a companion fully integrated into your household.

Always present

A security detail keeps hours. Your canine is at the school run, in the car, on the trip, and home at 2 AM. Trained to move comfortably through travel, vehicles, and public settings.

Two natures, one dog

Calm at home around family, staff, and guests. Trained to recognize genuine threats, respond with measured precision, and remain under handler control at all times: on command, off command, and off leash.

A different kind of investment

A protective detail is a permanent payroll line. A Priority 1 canine is a one-time investment that lives with your family, loves your family, and stands watch for years.

A pet first.
A protector second.

The same canine your children fall asleep beside is the one that will never let anything happen to them.

Common questions

What families ask most.

Yes, and it's the heart of what we do. A Priority 1 canine is a family member first. Every dog is raised and finished around children and daily family life, and is specifically evaluated for the patience and stability to live safely with kids. The protection is a capability the dog carries, never a temperament it shows at home.
No. Every Priority 1 canine is selected, raised, and finished by our team from start to finish, then placed as a fully trained dog. We do not offer training for outside dogs. It is how we guarantee the standard every family receives.
In most cases, yes. It's one of the most common situations we handle. Our canines are socialized to integrate calmly into homes with existing pets, and the three-day in-home immersion is where we manage the introduction personally, so the transition is smooth for both dogs and your family.
No. The opposite. A Priority 1 canine is calm, social, and affectionate at home. It only shifts into protection when a genuine threat is present, then returns to composure immediately. You get the most loyal companion your family will ever have, with a capability you hope you never need.
Our team personally delivers your canine and stays for a private three-day immersion at your home. Your dog learns every entrance, exit, and routine of your property, and your family is trained on every scenario, drawing on Wade Morrell's U.S. Marine Corps background and 20 years of military and law enforcement experience. By the time we leave, your dog is fully integrated and your family knows exactly how to lead it.
You're supported for life. Every placement includes ongoing access to our team for any question that comes up. You are never left without backup or guidance.
Everything. Full protection and obedience training, a complete veterinary workup, the private three-day in-home delivery and family training, and lifetime support. You receive a fully finished canine and the training to handle it, never a project you finish yourself.
Primarily Belgian Malinois, German Shepherds, Dutch Shepherds, and Dobermans, all from proven European working bloodlines. During your consultation, our team recommends the breed and the specific dog that best fits your home, family, and needs.
No. Prior dog-handling experience is not required. A serious commitment to responsible ownership is. During the three-day delivery your family is trained on every command and scenario, and you have our team's support for life.
It depends on the match. Some canines are ready for immediate placement; others are in final development. Because we place only a select few each year, the fastest path is to apply now so we can show you what's currently available for your family.
By application only

A select few placements each year. If your family is one of them, begin here.

A short application opens a private conversation. Every placement is made personally by Wade and his team, and if your family is the right fit, Wade will reach out personally.

Begin a private application